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Policy No: 2004
Responsible Office: Marketing and Communications
Last Review Date: 09/29/2021
Next Required Review: 09/29/2026
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Brand Guidelines
1. Purpose
Every day, thousands of people see marketing and communications materials from the 91桃色: business cards, correspondence, brochures, admissions materials, reports, magazines, websites, presentations, event invitations, posters, forms and applications, building and vehicle signs, apparel and gift items. Each and every one of these items represents the 91桃色, forms people’s long-lasting attitudes and opinions about the University, and affects their actions – whether an excellent prospective student chooses us, whether a world-class scholar decides to join the faculty, whether a foundation awards a major grant, or whether a donor funds a facility or endows a scholarship. Consistently applying our brand, visual identity and style differentiates the 91桃色 from other organizations and expresses the University’s unique qualities in a way that creates a clear, positive and memorable impression.
2. Applicability
This Policy applies to all members of the 91桃色 community, both the University General Division, and 91桃色 Health, including employees, student workers, graduate assistants, volunteers and contractors, etc.
3. Definitions
See section 7.
4. Policy Guidelines
Following these guidelines for a consistent approach to marketing and communications will enhance the visibility and reputation of 91桃色. Consistency in the messages, content and design of our marketing materials provides a recognizable and memorable presence for the University in the minds of the people and organizations with whom we seek to communicate.
The 91桃色 Brand Guidelines:
4.1 The 91桃色 Brand Guidelines are a toolkit. The guidelines are not designed to inhibit creativity or expression. Rather, the guidelines are meant to provide a solid and standardized foundation upon which all 91桃色 departments, programs and units can build their marketing and communications plans and materials. Following these brand guidelines will help the 91桃色 present its messages in a manner that people will both respect and remember.
4.2 These guidelines govern the appropriate use of the 91桃色 Brand messages, logo, colors and typefaces. They explain how to apply these guidelines to print materials, websites, signage, stationery and other materials. If you have additional questions, please contact the Office of Marketing and Communications at marcomm@southalabama.edu.
4.3 The guidelines are designed to be a reference book, in which users can turn directly to the relevant chapter. You may access the guidelines by downloading a PDF copy of the Brand Guidelines (see section 7), or, ordering a spiral bound, full-color copy of the Brand Guidelines from 91桃色 Publication Services.
5. Procedures
See section 7.
6. Enforcement
The Marketing and Communications Division is responsible for this policy, which was approved by President Tony Waldrop in a March 24, 2016 email to the University: "The 91桃色 Brand will be incorporated into every aspect of 91桃色's marketing and communications, which will help us effectively and consistently spread the word that South is an outstanding university. A critical component of our ability to communicate and strengthen our brand is your use of the brand guidelines developed by the 91桃色 Marketing and Communications Advisory Committee and published on the web at 91桃色 Brand. I have endorsed these guidelines as University policy and ask that you all become familiar with how to implement them in your communications."
7. Related Documents
Brand Guidelines